In the installation Blam, Camilla Fredin examines the ambivalence between reality and fantasy by questioning the media’s imagery and manipulations. The video works mixed between the screens stage the struggle to take control of their lives in the chaos of commercialism. With objects in silicone imitating “junk food” and deformed shopping and meditation music, she questions the demands of the health industry and the notion of a “successful individual”. Fredin is driven by challenging her own experience of shame and the feeling; I’m not good enough. The four screens show clips from Fredin’s video works The Beach, Sausage Arm, Turn Back Time, and Hula Hoop Bangers. Videos are presented both in sync and in a more disordered pattern, inspired by the repetitive and noisy flow of commercials. In the older TV, the video Do I Love Me is shown, where a couple of loose breasts in one moment are caressed and in the other moment an attempt is made to reshape. The disturbance in the video refers to an error, that something is not as it should be. The “photograph” The Finger, which is a scanned hand in silicone, looks a bit slack but tries to give a counter-reaction to all the demands placed on the individual. Associated with the installation, a sound is presented in headphones. The sound consists of “borrowed” meditation and shopping music from the net, which Fredin has cut and cut together into a new sound piece.